Like the cars and trucks that it manufactures, GMC’s brand continues to outperform the competition year after year.
GMC recently won the Kelley Blue Book 2017 Brand Image Award for Most Refined Brand for the fourth consecutive year. The award is based on data about consumer perception of automotive brands that stem from Kelley Blue Book’s Strategic Insights’ Brand Watch Study.
The Brand Watch study analyzes data from over 12,000 shoppers of new vehicles and provides insight about how different factors influence consumers in their purchasing decisions and measures brand familiarity and loyalty.
Kelley Blue Book determined from its study that consumers pair GMC vehicles with professional grade capability along with exceptional features and technology.
GMC’s Road to Refinement and Recognition
Although 2017 marked the fourth consecutive year that GMC took home this prestigious award, the brand has been cultivating this success for far longer.
GMC recently sold its one millionth Denali, a popular SUV that first hit the market in 1999. In fact, the Denali accounted for 25 percent of GMC’s retail sales in 2016.
GMC has not traveled to such success by staying in its own lane year after year either. The brand continues to stretch the limits in efficiency among larger vehicles, such as the 26 highway MPG afforded by the Acadia.
Safety has taken on a new definition with GMC, with models like the Sierra being the first full-size pickup truck to receive the highest-possible overall safety rating from the National Highway Traffic Safety Administration. And GMC continues to reach new audiences with its release of luxury vehicles like the Acadia Limited that are high on technology and speak to a younger, more sophisticated consumer.
GMC exhibits a wide range of affordability, with models that range from under $21,000 like the Canyon to vehicles that exceed $68,000 such as the Yukon XL Denali.
Rediscover the GMC brand at Thompson Buick GMC in Raleigh, NC. The brand’s refinement is evident in our diverse inventory of trucks, SUV’s, vans and crossovers. You’ll be sure to find one that speaks to you and our associates will be there to guide you along the way.